The concept of incorporating a company comes with the Royal seal of approval it seems, as the Duke and Duchess of Cambridge have instructed lawyers to establish companies in each of their names.
The British Royal couple, William and Kate have reportedly set up company firms to protect their ‘brand’ and intellectual property rights.
The companies will enable William and Kate to sell officially-endorsed products and take action against anyone selling items that could harm their images. William and Kate are one of the most marketable couples in the World.
Kate’s company is called CE Strathearn while William’s company is called is APL Anglesey.
The couple are not the only British Royals to incorporate companies recently. Prince Harry has incorporated a company too, calling his company Tsessebe – the name of an African antelope.
The companies were registered at Companies House with their registered address as Clarence House, Prince Charles’s official London residence.
A spokesperson stressed that the companies would not be “regular trading arms” and were likely to remain dormant for the time being. However, the spokesperson could not rule out that the companies could be used for commercial purposes in the future.
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