Vietnam’s Consumer Confidence Reaches New High – Concerns
Concerns
The top five concerns amongst Vietnamese consumers in 2018 was the same as Q4 of 2017. The biggest concern was job security for 43 percent of the respondents, followed by health at 41 percent. 23 percent of the consumers mentioned work/life balance and economy, while 16 percent mentioned happiness as the other major concerns.
Going forward, the growth in the economy and foreign investments will continue to boost incomes leading to higher consumer confidence. Food and beverages, along with retail, education, and healthcare will continue to attract majority of the consumer spending, but savings will continue to take precedence over discretionary spending.
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