EUROPEAN COMPANIES Think Globally, Act Locally: Three Channel to Reaching the Chinese TO CHINA Customer SELLING PRODUCTS & SERVICES
The European companies must learn how to promote, sell, and distribute products or services through a variety of channels and retail formats in China. For global consumer companies, building this kind of regional–local Channel can be an enormous challenge—but it can’t be ignored. The most successful global consumer enterprises are radically reshaping their organizations and […]