This article is taken from FiveDays, dated November 19th 2019.
Monereo Meyer Abogados, international law firm and full-service , today presents its new image. The firm, founded in 1989 by Andrés Monereo and Stefan Meyer and currently run by Sonia Gumpert, wants to convey through this new image closeness, kindness and empathy, along with the attributes of seriousness and trust that accompany the firm since its origins. The new identity reflects the current reality of Monereo Meyer Abogados, which responds to the internal and external transformation that the firm is experiencing.
Thus, from a traditional and classical identity, based on blue, white and gray, which has undergone several modifications since 1989, it is now passed to a much more modern image. This has been achieved through a new logo, based on a smoother and softer typeface, which has evolved with the aim of preserving the heritage of the firm.
Stefan Meyer, founding partner and responsible for the marketing of the firm, comments: “Both the partners and the rest of the partners and employees are very excited about our new corporate identity that, apart from the usual professionalism, transmits closeness and agility, everything this without losing our historical identity: the four emes ”.
The project has been led by Estela Requena, director of communication and marketing at Monereo Meyer Abogados. The firm has relied on the Extra Virgin branding agency, directed by Ismael Medina, creative director, and Sebastián Cangiano, strategic director.
Monereo Meyer Abogados is an international firm characterized by a strong intercultural profile. Its origin is in advising German-speaking companies, an area in which the firm is a leader in Spain. A year ago, he signed an alliance with the US law firm Harris Bricken, to serve US companies with an interest in doing business in Spain. He is also co-founder and promoter of CBBL Border Business Lawyers, the first and only network in the world of German-speaking law firms, present in 60 countries on 5 continents.