Investing in Vietnam’s Consumer Market: An Overview
Vietnam’s consumer market is constantly evolving, driven by changing consumer lifestyles, income, and behavior. The country has experienced a steady progression of disposable income in recent years, which can be seen in its rapid growth of total consumer expenditure from US$80 billion to US$171 billion between 2010 and 2018.
This shows that Vietnamese consumers have more money to spend. In fact, within the first nine months of 2018, the country experienced an 11.3 percent of increased spending. This growth in consumer activity has undoubtedly created openings for businesses to provide new services and products that are available for consumers.
This is an excerpt from an article appearing in Vietnam Briefing, a subsidiary of Dezan Shira & Associates. You can read the article in its entirety following the link below. For the latest economic, regulatory and business news from Vietnam, visit vietnam-briefing.com.