How to Find a Good Distribution Partner in Vietnam
Companies distributing goods in Vietnam will invariably come to rely on local partners to carry out elements of their sales, marketing, or distribution. These companies can play an invaluable role in establishing brand recognition, sales channels, and effective distribution networks within the country.
Executives approaching Vietnam are quick to see the utility of partnering with existing players in Vietnam, but the process of finding and vetting partners is often extremely challenging and time-consuming. In the beginning stages of distribution, choosing the correct partner can make or break a company’s investment strategy, and is understandably a source of great concern for most executives.
This is an exerpt from an article appearing on Vietnam Briefing. For the latest economic, regulatory and business news on Vietnam, visit vietnam-briefing.com.