Contracting With Technology Vendors, Obligations and Compliance Strategies
New technologies are transforming healthcare. According to a HIMSS Mobile Technology Survey of healthcare provider employees, about 90% say they are using mobile devices to engage patients in their healthcare—and 36% believe app-enabled patient portals are the most effective patient engagement tool. A Spyglass Consulting Report reveals that an astounding 96% of physicians use text messaging for patient care coordination—and 30% say they’ve received protected health information (PHI) via text.
Emerging technologies are offering powerful new tools for optimizing both patient communications and organizational workflow. At the same time, they are raising serious concerns around patient privacy. In a new webinar, Manatt Health provides a practical guide to benefiting from the digital tools that are re-shaping healthcare communications while ensuring full compliance with the Health Insurance Portability and Accountability Act (HIPAA).
The webinar will help participants identify and avoid common privacy pitfalls. It will share how to take advantage of new communications channels—including texting, apps and portals—while minimizing their risks. In addition, the program will examine how to select HIPAA-compliant vendors and platforms, as well as how to monitor them effectively to ensure ongoing compliance.
Educational Objectives:
The webinar will:
• Identify the qualities to look for when choosing vendors and platforms to enable health-related communications while ensuring HIPAA compliance.
• Explore how to provide ongoing oversight to protect your organization after vendors and platforms have been deployed.
• Reveal how to avoid common HIPAA traps that organizations fall into when using new technologies.
• Explain how to put digital tools to work optimizing communications and organizational workflow while mitigating risk.
• Outline the steps to follow if a breach does occur.
Who would benefit most from attending this program?
In-house counsel for HIPAA-covered entities and their business associates; compliance and privacy officers and their teams; marketing communications professionals in provider, payer and other organizations that engage in health-related communications.