CMA announces investigation into Google Privacy Sandbox

The CMA has, today, announced that it is opening an investigation into Google’s “Privacy Sandbox” proposals.

The announcement follows a complaint about Google’s conduct submitted to the CMA on 23 November 2020 by Marketers for an Open Web (“MOW”).

Preiskel & Co’s competition and antitrust team, led by Tim Cowen, advised MOW in relation to the complaint.

The CMA announcement can be found here.

The MOW response to the announcement can be found here.

Please contact Tim Cowen with questions.


Contributing Advisors

Myles CulmerDirector, BDO Advisory Services