Social media should be a vital part of your digital marketing strategy. It presents professional services firms with the opportunity to reach and engage with both current and potential new clients.
In 2014, we launched IR Social Media Management as a key service of IR Digital. We recognised that social media is one of the most important marketing channels for advisors, and after investing significant time and resources into developing what has proven to be an incredibly successful strategy, we decided to look beyond our own needs and focus on our members.
The IR Method
For a small monthly fee, our team can manage your platforms to ensure your content reaches your target audience. This enables you to grow your following, stay ahead of your competitors and deliver your content to the global business community.
We will create you a bespoke content plan to ensure your material reaches your chosen audience, on a national and international level, showcasing your firm as an authoritative on the subject addressed.
We have 2 packages available – Basic and Premium. Both begin with a 3-month trial period so you and your firm can get to know our service. Once the trial is complete, we will provide you with a full activity report showing you the areas of development, growth, successful engagements and our future recommended goals.
For more information on pricing, please email our Business Development Strategist, Rachel Finch via [email protected] or call 00 44 1675 443 017.
Case Studies
Service Packages
Basic Package
A 3 month trial period at £400.00pm, paid in advance (£1,200.00). Once your trial is complete, you will then go onto a 6 or 12 month renewal plan priced at £450.00pm.
- Hours of account management per month 10
- Design and promotion of original graphics / infographics per month 2
- 3 / 6 Monthly reporting on growth and development
- Set up and optimisation of any new or existing platforms
- Initial call to outline focus, tone of voice, and goals
- Daily management of chosen platforms - sharing up-to-date news and relevant information, or an original post
- Weekly content research focussed on key topics for your practice area, sectors, and jurisdictions of interest
Premium Package
A 3 month trial period at £600.00pm, paid in advance (£1,800.00). Once your trial is complete, you will then go onto a 6 or12 month renewal plan priced at £650.00pm.
- Hours of account management per month 18
- Design and promotion of original graphics / infographics per month 4
- 3 / 6 Monthly reporting on growth and development
- Set up and optimisation of any new or existing platforms
- Initial call to outline focus, tone of voice, and goals
- Daily management of chosen platforms - sharing up-to-date news and relevant information, or an original post
- Weekly content research focussed on key topics for your practice area, sectors, and jurisdictions of interest
- A more interactive approach, managing and responding to engagements e.g. comments, shares, follows
- More in-depth setup call to outline target organisations / individuals to engage with for lead generation or collaboration
- Lead up campaigns for company events such as webinars, or in-person events, to drive attendance
- Management of one personal LinkedIn account to maximise reach and exposure
- Keyword and competitor research
- Regular contact to receive company commentary on relevant news and content, and to make sure focus is always in line with company priorities
- Targeted, relevant follower growth through audience and influencer research
Optional Extras
SEO Health Check
Website Design & Branding
Price dependent on requirements.
Advertising Campaign Management (Paid Ads)
Price dependent on requirements.
Content Creation
In partnership with IR Global's editor Andrew Chilvers, priced at a day rate.
Video & Podcast Production
For your website and social media platforms.