Foreign Firms Continue to Dominate Vietnam’s Online Tourism Industry
The rise in low-cost carriers, internet penetration, and smartphone adoption has led to a rapid growth in the online tourism industry, which is dominated by foreign online travel agencies (OTAs). When compared to foreign firms, domestic firms continue to face issues such as the lack of technology solutions, the scale of partnerships with hotels, and lack of funding, which allows foreign OTAs to offer higher discounts and bigger sales promotion schemes to attract tourists.
This is an exerpt from an article appearing on Vietnam Briefing. For the latest economic, regulatory and business news on Vietnam, visit vietnam-briefing.com.