CANADA: NEW STRATEGIC HUB TO DO BUSINESS IN NORTH AMERICA Opportunities offered by the CETA agreement and latest Trump protectionist policies How to get access to the US and Mexican markets

The North American market (US – Mexico – Canada) is the most promising export market for Italian products.

However, this market is marred by major flaws, furthermore Italian and European companies managing the export of goods or the temporary deployment of workers and professionals to the US, will soon have to come to terms with the latest Trump’s protectionist policies that raise tariff and non-tariff barriers to imports and adopt restrictive immigration rules.

Italian and European companies can improve their access to the North American market by making use of the special advantages granted by the Canadian, Mexican and US treaties and, mostly, by the CETA agreement. As a matter of fact these measures allow the access to and the coverage of the US territory by using Canada as strategic port/hub to penetrate the North American market by dodging the major barriers raised against a direct access to the US market and territory, with the additional chance of a further reach-out to Mexico.

The Comprehensive Economic and Trade Agreement (CETA) is a global trade agreement between the European Union and Canada aimed at promoting the free trade of products and services and at facilitating the work of EU economic players that want to access the Canadian and North American markets. Its major benefits are namely:

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