Social media for business and the importance of visibility

Social media is just about liking people’s dog photos on Instagram, right?…


Social media can be an incredibly powerful tool for both businesses and individuals, if used in a strategic and educated way.

In today’s world everything, and we mean everything, is online! The way you shop, the way you stay connected to your friends and family, the content you digest for entertainment. People will expect businesses to operate in the same way.

If someone can’t find you online, in one way or another, they can more easily pass over your business in favour of another, similar business right in front of them. This is why visibility is so important.

Being front of mind for your target audience is how you go from having onlookers to clients. If someone with a specific problem you can help solve is always seeing and staying up to date with your business, who do you think they will consider contacting first?

Social media has so many uses – targeting potential clients, showcasing your expertise, celebrating your achievements and business growth – but it has to be used effectively. Posting the odd photo of your team, or just resharing your website isn’t going to cut it, there needs to be thought behind your content.

  • What are your social media goals?
  • Who is your target audience?
  • What kind of messaging connects your audience with your business?

These questions are a great starting point to get you thinking about how to best utilise social media for your business. There is an endless amount of content you can utilise, from public articles, to blogs, testimonials, and interviews, you just have to know what to do with it.

If you’d like more tailored advice around your social media strategy, or some help to get going with new platforms, take a look at our social media page here.